Translations:Advanced Field Epi:Manual 1 - Disease Control and Eradication Programs/219/en
It is also important to recognise that decisions at any level will only partially rely on rational economic measures. Farmers may choose one option over another because of risk perception or for other personal reasons rather than solely based on estimates of economic benefit. These issues may explain why individual farmers may choose options that are not necessarily associated with the highest NPV or best BCR based on economic analyses.